Advanced Advertising Training

Course Introduction

Advanced Advertising Training

The Advanced Advertising training course is ideal for marketing managers of companies wishing to learn strategies and new online marketing techniques. Web marketing is constantly evolving, so companies that want to emerge should offer the best training to their managers.

Contents

The course analyzes the new advertising strategies on Social channels, such as Facebook, Instagram and LinkedIn. The theoretical part is accompanied by practical exercises through the use of monitoring tools, such as Facebook Insight Analytics. Among the contents, a deepening dedicated to the development techniques of Brand Awareness.

Goals

The course was created to provide the necessary and advanced skills to identify the most suitable channels to promote business, focusing on the possibilities offered by the web, Social Media and mobile devices. The objective is to lead collaborators to the autonomous management of budgeting and multi-channel advertising campaigns.

Course Contents

What we will talk about

Campaign Optimization Method

Optimal cross-channel budget allocation

Attribution models for advertising

A/B testing

Teachers

Who will do the training

Luca Ricci
Luca Ricci

Customer Director

Ivan Cicconi
Ivan Cicconi

Head of Advertising

Contact us

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