The course is aimed at business managers who deal with advertising on the best-known search engines. The approach of our specialist, Google Ads certified, is oriented to transmit content and simulate ad campaigns to resources that already use the platform.
The course analyses how the ad platform works and teaches how to plan mobile-optimized campaigns, track conversions, and identify the most effective keywords. We propose content aimed at maximizing results, making the best use of the available budget, paying attention to the company's ROI.
The goal is to provide people with basic training the skills necessary to improve the results of Google Ads campaigns through the creation of performance and data-driven ads, the optimization of ads through A/B testing and management of the company budget, to get the best results at the lowest cost.
Google Ads - Introduction
Google Ads Search Network
Google Ads Search Network - Advanced Optimization
Google Ads Display Network
Google Shopping & Merchant Center