Technical SEO Audit

We analyze websites to identify the critical issues and the actions to carry out

The SEO Audit analyzes the health of any digital property, be it an app or a website. It is a detailed technical analysis that every website and eCommerce should carry out to increase their visibility on search engines. It allows a full diagnosis of a website, detecting every element considered important for search engines, from the most technical aspects to the structure of the contents through a series of on-site and off-site checks.

When we provide the customer with a full SEO Audit, we at ByTek deliver a detailed document that reports both any problems found and the actions to be taken to solve them.

It is, therefore, an indispensable preliminary analysis also preparatory to any other wider intervention: it is not possible, for example, to structure an SEO strategy without first having carried out an exhaustive and complete analysis. This is because only through an SEO Audit it is possible to identify the margins for growth and improvement in terms of visibility of a website. Only by identifying the critical issues, it is possible to intervene to solve them, developing a strategy aimed at making the site competitive on search engines.

How to do a full SEO Audit

Highlighting problems and analyzing critical issues means removing all those obstacles that prevent a website from perfectly functioning. A thorough review of text quality, HTML code, crawl budget, and many other ranking factors must be done.

First of all, let’s try to understand if:

  • The browsing experience is satisfactory;
  • Search engines read the sitemap;
  • Google recognizes you.

Then we carry out a series of scans that concern the quality of the backlinks, their optimization, as well as images and videos. All the verification work is possible thanks to the use of consolidated tools and methodologies, with a mixture of professionalism and new technologies. It’s not a simple automatic scan but a methodological work where the human evaluation is supported by tools and new technologies.

The basic steps of an SEO Audit

Professionalism and reliable data: the SEO Audit must take into consideration an infinite series of data and the risk of getting lost is very high. At ByTek we rely on tools that provide reliable data such as Google Search Console, Analytics, Ahrefs, Screaming Frog.

Initial assessment

It starts with an accurate study of the customer, passing through a careful analysis of the optimization status of SEO ranking factors.

The initial assessment is done with the help of tools such as Google Search Console to understand the health of the website, data on positioning, impressions, clicks, CTR and the performance related to specific queries.

Indexing

Also, through Google Search Console it is possible to check the indexing status of pages, and any exclusions. In this phase we analyze:

  • the robots.txt, a text file that contains information on pages that are or not accessible, to be sure that it’s written correctly and that the right URLs are included in the file;
  • the sitemap.xml, that contains information relating to pages, images, videos and other files on the website, verifying that it does not contain errors. The sitemap is used by search engines to “read” the website quickly.
  • the canonical tags, to verify that the canonical URLs refer to the right page to avoid duplication and cannibalization.

Information architecture analysis

We analyze how the contents are organized and which hierarchical importance the topics on the website have, evaluating their accessibility for search engines and users and how they are connected.

In particular, we should check:

  • The navigation depth, the number of clicks between the home page and other contents to which search engines assign importance: the fewer clicks needed for the passage, the greater the importance given.
  • The URL structure: a short and easily understandable URL increases the chances of clicks and facilitates the indexing process.

Status Code check

The Status code is the result of the server answers to the request made by a resource from the browser. During an SEO Audit, among many others, the following status codes may emerge for example:

  • 404 - page not found, an error to be corrected as soon as possible because when a user encounters a page not found, 99 times out of 100 he leaves the site, but not only: not finding the resource the spiders will not continue the scanning process.
  • 301 - the page has been permanently moved. In this case, you need to check that the redirects right set up.
  • 5xx - server error, due to various reasons such as errors in the implementation of the code or redirect rules. Of course, it is good to intervene as soon as possible.

HTML code analysis

The analysis of the HTML code is very important because it is the code analyzed by the search engine spiders. During this step the things to check are:

  • Absence of internal no-follow links, because otherwise, the search engines would not follow it.
  • Use of breadcrumbs, the “traces” that indicate the position of the page within the AI. These “breadcrumbs” are important to help the users to orient themselves in navigation and facilitate the search engines crawling processes.
  • Title Tag and Meta Description, the first is a ranking factor, the second is not, but it appears in SERP, affecting the CTR.
  • Contents: the texts must be optimized, respecting the right structure, the heading tags, and containing all the information necessary to satisfy the users’ requests.
  • Images: images must also be optimized with filename and alt tag.

Website loading speed

A website that slowly loads is a website easily abandoned by users. The website speed is not only important as a UX factor but it is also one of the main ranking factors. To check the website loading time you can use different tools such as Google PageSpeed Insight or GTMetrix and they all offer useful data and suggestions to solve problems.

Check structured data

To describe the contents to search engines by adding information and details but in a structured way, we can add to the pages a code that helps to understand what we are talking about. Structured data, which must be as suitable as possible for searches, are very useful in terms of positioning. Adding them to news pages, blogs and articles can improve the ranking of the website in Google results. To implement them we use Schema.org.

The structured data to check are many and specific to each function: publication of an article, a book, a product, or events, recipes and more. Among the main ones there are:

  • Organization: markup that gives information on the ownership of the website;
  • Breadcrumb list: markup that identifies a specific page within the AI;
  • Article: markup that gives information on articles and content such as the date of publication and the author;
  • Product: markup that provides information on product pages such as price, reviews, availability, etc;
  • Event: markup that provides information on a specific event, such as date, location, duration, etc.

Given the increasingly widespread use of voice assistants, it is also good, when possible, to add the speakable property. This is the one that identifies the most suitable parts within a web page for audio playback via speech synthesis (TTS). Adding speakable structured data means giving the Google assistant the ability to immediately identify the content to be reported and distribute it to the audience.

SEO Audit: why it is strategic

The SEO Audit guarantees an accurate check of the website health, from its functionality to the contents up to the internal links.

Through the SEO Audit, we can identify the errors that prevent a website from functioning correctly, influencing its positioning. The technical SEO Audit is a diagnostic analysis that goes directly to the causes and allows us to study the best solutions. Without an accurate check, you will never be able to understand the limits and potential of a website: any further step would be practically useless.

ByTek’s SEO Audits

Among the many SEO Audits carried out in past years, we should mention the one designed for an Italian company leader in the production of extractor hoods. It was a detailed analysis referring to a customer operating in a very competitive market.

We intervened with a data-driven methodology which, thanks to the use of proprietary technologies and AI, has proposed concrete growth solutions.

These are just some of the issues highlighted by ByTek’s SEO Audit:

  • non-indexed PDF pages;
  • breadcrumb not optimized;
  • hundreds of resources with status code “404 not found”;
  • external duplication of content (mainly single products);
  • internal duplication of contents (PDF with instructions).

The analysis of the market and the main players carried out significant gaps in terms of keyword set coverage and information architecture, as there are no areas capable of intercepting and satisfying users’ needs.

Our in-depth analysis helped us to propose targeted and decisive interventions.

Any growth experience shouldn’t be separated from a strategic evaluation: the SEO Audit is exactly that initial check that allows you to overcome all the gaps that prevent a website and the project it contains from taking off.

Contact us

We are interested in challenging projects

Tell us about your goals and we will respond immediately!
*Complete the required field!
*Complete the required field!
*Complete the required field!
*Complete the required field!
*Complete the required field!
*Complete the required field!
*Complete the required field!
The request was successfully sent!

We are part of

Datrix SPA
Together with

© 2020 ByTek SRL - P. IVA: 13056731006 - REA: MI - 2562796 - Privacy Policy - Cookie Policy