The SEO Audit analyzes the health of any digital property, be it an app or a website. It is a detailed technical analysis that every website and eCommerce should carry out to increase their visibility on search engines. It allows a full diagnosis of a website, detecting every element considered important for search engines, from the most technical aspects to the structure of the contents through a series of on-site and off-site checks.
When we provide the customer with a full SEO Audit, we at ByTek deliver a detailed document that reports both any problems found and the actions to be taken to solve them.
It is, therefore, an indispensable preliminary analysis also preparatory to any other wider intervention: it is not possible, for example, to structure an SEO strategy without first having carried out an exhaustive and complete analysis. This is because only through an SEO Audit it is possible to identify the margins for growth and improvement in terms of visibility of a website. Only by identifying the critical issues, it is possible to intervene to solve them, developing a strategy aimed at making the site competitive on search engines.
Highlighting problems and analyzing critical issues means removing all those obstacles that prevent a website from perfectly functioning. A thorough review of text quality, HTML code, crawl budget, and many other ranking factors must be done.
First of all, let’s try to understand if:
Then we carry out a series of scans that concern the quality of the backlinks, their optimization, as well as images and videos. All the verification work is possible thanks to the use of consolidated tools and methodologies, with a mixture of professionalism and new technologies. It’s not a simple automatic scan but a methodological work where the human evaluation is supported by tools and new technologies.
Professionalism and reliable data: the SEO Audit must take into consideration an infinite series of data and the risk of getting lost is very high. At ByTek we rely on tools that provide reliable data such as Google Search Console, Analytics, Ahrefs, Screaming Frog.
It starts with an accurate study of the customer, passing through a careful analysis of the optimization status of SEO ranking factors.
The initial assessment is done with the help of tools such as Google Search Console to understand the health of the website, data on positioning, impressions, clicks, CTR and the performance related to specific queries.
Also, through Google Search Console it is possible to check the indexing status of pages, and any exclusions. In this phase we analyze:
We analyze how the contents are organized and which hierarchical importance the topics on the website have, evaluating their accessibility for search engines and users and how they are connected.
In particular, we should check:
The Status code is the result of the server answers to the request made by a resource from the browser. During an SEO Audit, among many others, the following status codes may emerge for example:
The analysis of the HTML code is very important because it is the code analyzed by the search engine spiders. During this step the things to check are:
A website that slowly loads is a website easily abandoned by users. The website speed is not only important as a UX factor but it is also one of the main ranking factors. To check the website loading time you can use different tools such as Google PageSpeed Insight or GTMetrix and they all offer useful data and suggestions to solve problems.
To describe the contents to search engines by adding information and details but in a structured way, we can add to the pages a code that helps to understand what we are talking about. Structured data, which must be as suitable as possible for searches, are very useful in terms of positioning. Adding them to news pages, blogs and articles can improve the ranking of the website in Google results. To implement them we use Schema.org.
The structured data to check are many and specific to each function: publication of an article, a book, a product, or events, recipes and more. Among the main ones there are:
Given the increasingly widespread use of voice assistants, it is also good, when possible, to add the speakable property. This is the one that identifies the most suitable parts within a web page for audio playback via speech synthesis (TTS). Adding speakable structured data means giving the Google assistant the ability to immediately identify the content to be reported and distribute it to the audience.
The SEO Audit guarantees an accurate check of the website health, from its functionality to the contents up to the internal links.
Through the SEO Audit, we can identify the errors that prevent a website from functioning correctly, influencing its positioning. The technical SEO Audit is a diagnostic analysis that goes directly to the causes and allows us to study the best solutions. Without an accurate check, you will never be able to understand the limits and potential of a website: any further step would be practically useless.
Among the many SEO Audits carried out in past years, we should mention the one designed for an Italian company leader in the production of extractor hoods. It was a detailed analysis referring to a customer operating in a very competitive market.
We intervened with a data-driven methodology which, thanks to the use of proprietary technologies and AI, has proposed concrete growth solutions.
These are just some of the issues highlighted by ByTek’s SEO Audit:
The analysis of the market and the main players carried out significant gaps in terms of keyword set coverage and information architecture, as there are no areas capable of intercepting and satisfying users’ needs.
Our in-depth analysis helped us to propose targeted and decisive interventions.
Any growth experience shouldn’t be separated from a strategic evaluation: the SEO Audit is exactly that initial check that allows you to overcome all the gaps that prevent a website and the project it contains from taking off.