Keyword Mapping

The analysis of user searches that allows identifying interests and market trends

Would you like to know how interest in a product or service varies throughout the year? How do your competitors share the visibility on Google? Or would you like to know how users (and potential customers) search for a product online? Knowing which trends are growing and which ones are declining is important for those who are present with a project on the Internet; that’s why a keyword mapping analysis could be useful.

Interpreting the requests made to the web by users to provide the most appropriate answers and solutions is possible and this is exactly what we at ByTek do.

Why Keyword Mapping analysis is useful

The SEO studies users’ needs, planning strategies and technical actions just to answer users’ questions. To do this, however, it is important not only to collect but to “read” the amount of data that the web provides. Keyword mapping is the service proposed by ByTek that allows you to extrapolate from the search engine all user searches, keywords regarding a specific topic, grouping and analyzing them to transform them into useful information to study answers and solutions.

Thanks to the data that Google provides us, we can extract the number of searches that are made in each country, in each region in the last 36 months. A huge amount of data that through our algorithms are clustered and grouped to make it useful and usable information.

The analysis of the data focuses on some activities such as:

  • Seasonality – how the interest in a given product or topic varies throughout the year.
    1. Question – What are the most frequently asked questions on a given topic?
    2. Share of Voice – competitor visibility and comparison
    3. Trend – the types of research with the highest growth rate and those in decline
    4. Research in other markets – comparison with research in other countries
  • Define priorities for action
  • Assess the impact of the SEO activity in depth
  • Identify the best content to build your digital publishing plan
  • Diversify communication in different markets to make it more effective.

Keyword mapping is in fact fundamental to structuring a digital editorial plan for the creation of static content based on keywords and evidence. Pages that attract users and potential customers, because today it is not enough to have a website and be there: it is essential to be found.

Through in-depth analysis and thanks to the use of our algorithms, it is possible to evaluate how each site gets traffic from search engines, dividing the estimates by categories and types of keywords.

With respect to a given topic, it is possible to answer some basic questions that are:

  • How much is searched online?
  • How is it searched online?
  • What is searched for in relation to this topic?
  • Where is it searched for?
  • When and at what times?

The data that the search engine provides are countless: knowing how to analyze them is an unmissable opportunity for those who want to work in the digital field.

ByTek, depending on your needs, can offer you:

  • data analysis
  • more insight data analysis
  • data analysis plus insight and action plan.

All this also in the form of a dashboard and multilingual version. Just think, for example, of a product made in Italy such as wine that is marketed in other countries.

What is the Keyword Mapping for: practical examples

Obtaining from the given information is possible. We query the web to find answers to any kind of problem. The keyword mapping analysis extracts from the search engine all the keywords, all the searches that are made around a certain theme, month by month, in certain regions, over the last 36 months: there are millions of keywords and millions of data that must be extracted and analyzed. We at ByTek are going to group and analyze this data to turn it into useful information. We apply algorithms to provide market analysis, for example.

An example of information from the market analysis is our wine research. An in-depth analysis that provides a picture of online research related to the product “wine” and “Italian wine” in the G7 countries by answering four basic questions: how, when, what and how much is searched.

It emerged, for example, that the number of average annual online research on wine as a product is higher in France than in Italy, that Prosecco is the most sought-after Italian grape variety and that sommelier courses are sought in Japan. It was found that the general trend in both wine and Italian wine is growing everywhere. Seasonality, research clusters, focus on our country are just some of the points addressed: we have discovered differences and similarities, but above all, we have identified possibilities for improvement on delicate aspects such as communication and online campaigns.

That’s why keyword mapping could be fundamental to develop e-commerce.

Why Keyword Mapping is strategic

Thanks to the work of keyword mapping it is possible to have an overview of online searches on a given topic. You can quickly view the most important needs of your users, obtain data on the seasonality and trends of a sector and then plan a strategic marketing activity.

Do you want to find out how your company is searched for online or study your industry through an in-depth keyword mapping analysis? Contact us and discover our solutions.

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