Brand and Personal Reputation

We work to improve the online reputation of brands by constantly monitoring the web

Reputation plays a fundamental role for a person and a brand, especially in the age of the Internet. Those who invest heavily in the opportunities the web offers, cannot ignore the importance of a brand and personal reputation service.

The consideration that users have of a product, a service or a company can heavily influence its success. This is an issue that concerns companies and people at the same time because companies are made of people. Brand and personal reputation are closely linked, for this reason, it is especially important to monitor the consideration that the rest of the world has of us and our company. Google can return negative mentions at any time, damaging both the brand and personal identity.

We at ByTek take care of the customer’s reputation, both brands or individuals, who could suffer damage from negative media campaigns or from the dissemination of incorrect news. Among the initiatives that we can offer there are: Digital PR strategies, requests for the removal of negative content with the recall of the right to be forgotten, SEO techniques and positive Content Curation. We can plan the most suitable ones together with the customer. Ask for advice on the brand and personal reputation that we implement by following proprietary methodologies and new technologies through these steps.

How to build Brand and Personal Reputation

The American entrepreneur Alvin Adam already in the mid-nineteenth century talked about public relations as the fundamental key to the success of any business. Today the Internet is the main vehicle for relationships, which is why online reputation monitoring is essential. According to Nielsen, 97% of users inquire online before making a purchase: if a result with negative sentiment appears in the SERP regarding services or products, the user could decide not to buy.

The Brand Reputation Management activity offered by ByTek always begins with a careful study of the SERPs and competitors present, then we study the most suitable strategies together with maximum transparency to the customer.

Check the Google SERP

The SERP says a lot about what is the brand and personal reputation of a company or an individual. If negative sentiments emerge, an ad hoc strategy will have to be put in place to “clean up” it with a mix of interventions that can be effective. Not always a single action is enough and allows us to obtain results: it is not easy to clean some SERPs is the presence of blogs and forums.

To get to the heart of the problem, a specific SEO Brand Protection must be carried out: the control, monitoring and correction of the brand sentiment within the Google SERP.

SEO Brand Protection

We analyze the SERP to identify the path of intervention through 4 main areas:

  • videos with negative sentiment positioned on the first page for the keywords examined;
  • articles with negative sentiment positioned in the top 12 positions of Google;
  • images that do not comply with brand communication;
  • reviews with negative sentiment.

Since it is not possible to make negative results completely disappear, the only possible action is to bring them down and make them less visible through a series of targeted interventions:

  • on-site interventions: new items built to answer or control sensitive keys, to have a greater occupation of the SERP;
  • content creation on external but official websites or blogs: new articles that can respond to or control sensitive keys;
  • digital PR: responses from official brand accounts on social media and forums;
  • paid search: supervision of the SERP through the creation of ad hoc ads and the use of call outs and site links;
  • guest blogging: the activity that can be conveyed through partnerships with reliable players able to create articles in support of the brand, capable of effectively managing the SERP.

By focusing attention on the main comparative and informational keywords, criticalities will emerge and the subsequent actions and recommended interventions will be structured from the preliminary analysis.

Content Creation

The SEO Brand Protection Strategy starts with the analysis of the current state of the online presence. You need to study the website and the topic, trying to understand if it is optimized for search engines and if its online presence is massive or not. Creating an official referral source is key to improving reputation, as is improving existing content.

Creating SEO optimized content that can scale the SERP means removing everything negative from the first page, bringing out “the positive side”.

Management of social channels

Millions of people exchange opinions and advice every day on the main social networks: checking and taking care of the presence on Facebook, Twitter, Instagram, LinkedIn is essential for any business. Managing social profiles means not only taking care of your online reputation but also retaining new customers and consumers.

Brand and personal reputation: why choose ByTek

We study with the client the editorial line of each content, communicating in absolute transparency the strategy to follow to improve results. We provide clear and personalized reports on the progress of the Brand Reputation campaign. We can also provide the brand and personal reputation service in other languages such as English, German and Spanish. We face every challenge looking for the best solution in the shortest possible time. Ask for advice: we will be able to find the right solutions for your specific needs.

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