LinkSonar is the solution developed by ByTek for defining an actionable link building strategy from competitive analysis.
It is dedicated to those who already do SEO for their sites and want to compete at the highest level. ByTek can then activate the strategy via ReleVanty.
The tool is able to provide a comprehensive link analysis ranging from the quality of the link host sites to the distribution of links by type of host site. In addition, the solution is able to provide a comparative analysis between the situation of your own site and that of your competitors, which is essential for structuring a digital PR strategy suitable for your sector.
Data sources and solution
LinkSonar analyses data from the crawling of one or more sites and for each link it analyses a series of parameters: domain authority, type of anchor text (branded, distraction, dry key, url, long tail, distraction), position (in the body, boilerplate), type of content (text, image, gif), type of text (link in article, link farm), type of image (banner, infographic, etc).
Type of analysis
LinkSonar provides an overview of the links to the client company’s site, providing information on:
- Number of links acquired per year;
- Distribution of links by score
- Distribution of links by type;
- Distribution of links by position;
- Distribution of links by content type;
- Distribution of texts by type;
- Distribution of images by type.
This information can be displayed for your own site only or in comparison with one or more competitors. In the latter case, LinkSonar also provides a link building strategy based on comparison with competitors and suggests the number, time distribution and type of links to be acquired in order to be at the same level as the competitors. The strategy suggested by LinkSonar can then be activated via ReleVanty.
