IntentSonar is the solution developed by ByTek to performe competitive analysis through search engines.
IntentSonar uses data provided by search engines to determine, through the use of artificial intelligence algorithms, the perception and positioning of a brand compared to its competitors. This information is fundamental for designing companies’ digital strategies and for successfully managing digital advertising activities.
IntentSonar can be integrated with TrendSonar to obtain an overall view from a digital perspective, which is essential for identifying strategic opportunities and defining company directions.
IntentSonar analyses online search data from various sources. The main sources are Google Keyword Planner, Google Suggest, Google Trends and Google Search Console. In addition to these sources, and depending on the customer’s needs, search information from Amazon and YouTube can be added, as well as web site internal search information from Google Analytics and search logs.
Smart intent analysis is developed in stages:
The enrichment of the source data allows the development of different analysis trajectories.
At the individual market (country) level IntentSonar provides:
IntentSonar also provides cross-country insights that are able to detect similarities in searches in terms of search types, seasonality and trends. This type of analysis allows the aggregation of different countries or regions into similar groups and thus enables the efficiency of communication and advertising actions.