Facebook Ads Audit

An analysis that helps to highlight technical or setup problems of your accounts.

Getting the most out of online advertising is the goal of any company. Launching a product, an idea or an initiative is always a demanding project that requires a great combination of time and resources. This is why we try to reach the desired result as soon as possible. The Facebook Ads Audit is used to understand what is or is not working in the campaigns. Requesting this service means reaching the goals sooner and better. The Facebook Ads Audit inspects accounts and identifies missed opportunities, thus allowing intervening promptly to overcome critical issues.

Why rely on ByTek for a Facebook Ads Audit

The Facebook Ads Audit is the analysis that allows campaigns to take off as they should. ByTek currently manages over 250 clients, has been selected by Google as one of the Italian High Potential Agencies (Top 3%) and is one of the few in Italy to be recognized as Google Premier Partner. All our campaigns are handled in close collaboration with the customers, to tailor the service to their specific needs. We use proprietary technologies and Artificial Intelligence, with tested methodologies capable of optimizing each step of the process.

Facebook Ads is the advertising platform of the most popular social network in the world. Through the Facebook Business Manager, it’s possible to convey campaigns on its channels, reaching every corner of the earth, if necessary, as long as the whole process works. To make this possible, it is essential to carry out a Facebook Ads Audit, the technical analysis of the critical issues.

ByTek methodology

Our strategy is developed in cycles of iteration and declined on definite goals, keeping in mind the client’s targets with a growth hacking approach. This is a new approach that prioritizes the actions needed to achieve the goals faster.

The reference funnel is structured according to the AAARRR system:

  • Awareness
  • Acquisition
  • Activation
  • Retention
  • Revenue
  • Referrals.

This structure allows us to constantly monitor the customer journey, understanding how the users move during each step. That’s why the Facebook Ads Audit is a fundamental analysis to balance budget, channels and contents, achieving the objectives of the campaigns.

How the Facebook Ads Audit is structured

Understanding the critical issues to overcome them: the Facebook Ads Audit is structured in this way.

Part 1: first of all, we identify the client’s business goals and the means available. After we got this information, we evaluate the general situation of the campaigns and the 360° performance. For example, we analyze the distribution of the budget, the type of goal of the campaign, the conversions obtained over time.

Part 2: once any critical issues have been identified, we move on to a more in-depth analysis of the ad groups. This step is critical for every Facebook Ads Audit because it is here that we analyze the campaign positioning, the demographic and geographic target, the various interests and much more. It is fundamental to understand the correct setting of the size of the final audience and the combination of different user interests: two parameters that often make the difference in the success or failure of a campaign.

Part 3: then we analyze all the ads within each ad group to understand their performance and any texts and/or adjustments to do. The optimization of the tracking system and all UTM parameters to use in campaigns it’s fundamental in this phase.

Part 4: the final report contains all the problems encountered and gives details on the actions to be taken to optimize the campaigns.

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