The personal or brand reputation is a value of great importance, especially in the Digital. Negative brand critiques appear in Google search results, thus damaging Brand Identity.
In ByTek Marketing we take care of the reputation of the client, both the brands and public figures, which may suffer damage from negative media campaigns and the spread of incorrect news, Digital PR strategies and we request the removal of negative content claiming the right to ‘oblivion’ or through SEO techniques. We carry out a positive Content Curation activity that offsets the negative content reported by Google, thanks to better positioning and online diffusion, on digital media and in authoritative newspapers and magazines.
In ByTek Marketing we have experience of Web Monitoring, Social Listening and Sentiment Analysis, activities that we carry out using the best tools on the market, constantly monitoring the citations on the web and on Social Media. We offer the customer the opportunity to know what is the sentiment of its users on products and new trends.
Characteristics of Service
How it works?
We analyze the SERP (search engine results) and identify any negative results. We define the lines of intervention, sharing them with the customer. We develop ad hoc properties that replace the results with negative sentiment. We constantly monitor the results and a large part of our fee is linked to the result.
Who is it for?
For characters and companies that have problems with reputation on search engines with strong economic or image repercussions. By relying on an agency like ByTek Marketing, with great experience in the field, they can overcome these difficulties.
What are the benefits?
We have already carried out numerous Brand and Personal Reputation activities for well-known personalities and for large companies. We count on the support of Prof. Avv. Simone Bonavita and we work to achieve the pre-established results.