The authoritativeness and success of a brand are increasingly linked to its identity on the web, built through mentions in newspapers, valuable blogs. We take care of our clients’ Content Marketing and Digital PR to increase their visibility on the web and improve Brand Awareness, Brand Identity and search engine positioning.
We have created ReleVanty (soon in English too), a new Content Marketing platform for the creation and publication of valuable and original content on authoritative and targeted websites.
The phases of a Content Marketing project include:
analysis of the notoriety on the web of the client and its competitors;
identification of the objectives of the campaign, agreed with the customer;
creation of high quality content such as press releases, articles, ebooks, infographics and videos;
dissemination of content proposed by ByTek with a proprietary platform on industry websites, newspapers and magazines, news portals with the involvement of influencers and vertical blogs;
our Link Building activity aims to maximize the visibility of the website by improving and optimizing its positioning through the activity of Competitive Link Analysis.