Privacy Policy

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PRIVACY POLICY

– WEBSITE –

 

This information on personal data processing (hereinafter, “Information”) is given in accordance with Regulation (EU)/2016/679 (hereinafter, “GDPR”) and concerns the processing of personal data performed by ByTek Marketing S.r.l., with registered office in Viterbo (VT), Luigi Galvani, n. 4, 01100, Italy, in person of Mr. Giuliano Maria Fabbri, giuliano@bytekmarketing.it, as its legal representative (hereinafter, the “Controller”).

  1. Identity and contacts of the Controller

The Controller is ByTek Marketing S.r.l.

The Controller is located in Italy and no representative has been appointed.

  1. Contacts of the DPO

The Controller has appointed a data protection officer (DPO) available at the address of the Controller or at the following email address: dpo@bytekmarketing.it.

 

  1. Data processing

3.1 Cookies and environmental data

TECHNICAL COOKIES

Browsing cookies, functionality cookies, session cookies: they allow the correct functioning of the website. The use of the so-called “session cookies” (which are not permanently memorized on the device of the data subject but are automatically erased once the browser is closed) is strictly limited to the transmission of data related to each session. Session cookies are adopted to allow the correct and safe use of the website.

Statistical cookies: the website uses statistical cookies realized by the Controller or supplied by third parties. When cookies are realized by third parties, adequate tools are adopted in order to reduce their identifying power, for instance by hiding significant portions of IP addresses processed by cookies. The adoption of statistical cookies by third parties is subject to contractual obligations, which require third parties to use them solely for supplying the specific service and to retain them separate from one anoter, without “enriching” them or “crossing” them with any additional information at their disposal.

Regarding cookies adopted by Google Analytics, personal information obtained by way of cookies on the use of the website by users, will be transmitted from the browser of the data subject to Google Inc., with registered office in 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States of America, and deposited in the company’s servers.

Google’s norms on privacy, that we kindly invite you to read, are available at the following URL: http://www.google.com/intl/it/privacy/privacy-policy.html

The information on personal data concerning Google Analytics’ services, is available at the following address: http://www.google.com/intl/en/analytics/privacyoverview.html

Browsing data and environmental variables: computer systems and procedures responsible of the functioning of the website automatically acquire, during their usual operations, some personal data concerning the data subject’s browsing history, including environmental variables. For instance, within this category we may find:

IP addresses of computers used by users;

Number of accesses to the website;

Visited pages;

Date and time of access;

URL where the browser was before our page;

Browser type;

Adopted operating system.

NON-TECHNICAL COOKIES

Profiling cookies: the website adopts profiling cookies supplied by third parties.

How to erase and deactivate cookies:

Because cookies are small pieces of data, it is possible to access them through a word processor.

However, it is possible to configure your browser so that it does not process cookies.

How to erase and deactivate cookies on Firefox:

http://support.mozilla.com/it/kb/Eliminare%20i%20cookie

How to erase and deactivate cookies on Edge:

https://support.microsoft.com/it-it/help/4027947/windows-delete-cookies

How to erase and deactivate cookies on Chrome:

http://support.google.com/chrome/bin/answer.py?hl=it&answer=95647

3.2 Personal data voluntarily provided by the data subject

Personal data freely and optionally provided by the data subject via email to one of the email addresses indicated on the website, may be acquired for purposes communicated to the data subject from time to time. Besides the email address, required to reply to the sender, additional personal data included within the same communication may be processed.

Personal data collected as such, will be retained and processed solely for the purpose of preserving them and sending correspondence and for no further purpose.

  1. Purposes and legal basis of the processing
  2. Regarding technical cookies, point 3.1, and browsing data, personal data of the data subject are processed for the purpose of allowing the correct functioning of the website. Their functioning is necessary for browsing the website bytekmarketing.it. In such case, the legal basis for the data processing is the legitimate interest of the Controller;
  3. Regarding non-technical cookies, data processing by way of them allows a personalised browsing experience through profiling. The legal basis in this case is the consent of the data subject expressed according to the current regulations;
  4. Regarding personal data freely given via email by the data subject, the processing of personal data allows to reply to the received requests. The legal basis of such data processing is the legitimate interest of the Controller to reply to those who show an interest in the Controller’s activities;
  5. Regarding personal data given by the data subject to allow the functioning of the “Contact us” feature of the website, the legal basis of the data processing is the necessity of processing data in order to fulfil the contract and/or in order to handle pre-contractual relations.

  1. 5. How to give consent

The consent to the processing of personal data through non-technical cookies will be expressed:

By clicking on a specific box shown inside a banner

  1. The source of collected personal data

The Controller will only process personal data given by the data subject in accordance with the Information and collected through the website or through an email sent by the data subject himself.

No data deriving from sources available to the public shall be treated.

  1. Recipients or categories of recipients of the data subject’s personal data

The following subjects shall be the recipients of the data subject’s personal data:

  • Marketing companies or agencies providing professional marketing services, such as email marketing services, on behalf of the Controller in the role of processors;
  • Companies belonging to the information society, such as those providing web hosting services.

  1. Categories of personal data

The Controller shall only process personal data of the data subject.

In no event, special categories of data, such as those concerning health, shall be processed.

  1. Transfer of personal data to third countries or international organizations

The Controller may intend to transfer personal data to a third country or an international organization, such as:

  • Communication agencies conducting activities on behalf of the Data Controller;
  • Companies belonging to the information society, such as those providing web hosting services;
  • Suppliers of services belonging to the information society;
  • Commercial partners of the Controller.

The transfer of personal data to the aforesaid subjects is subject to an adequacy decision made by the European Commission after deciding that the third country or one or more specified sectors within that third country, or the international organization in question, ensures an adequate level of protection of personal data. However, if the Controller deems it appropriate to proceed with the transfer of personal data despite the lack of any adequacy decisions, he reserves himself the right to conclude separate agreements with those subjects, requiring them to adopt adequate security measures to safeguard the transferred personal data. Google Inc., in particular, is contractually bound to offer an adequate protection to data subjects. Personal data of the data subject may be transferred to the United Kingdom and the United States of America. To obtain a copy of the transferred personal data or to be informed on where personal data have been transferred to, the data subject shall send the Controller a written request to the following email address: giuliano@bytekmarketing.it.

  1. Personal data retention period

Personal data processed and retained for the correct fruition of the Website shall be processed and retained for no longer than 12 months from their collection;

Personal data processed for the purpose of determining users’ preferences shall be processed and retained for no longer than 24 months from the their collection;

Personal data processed for contractual or precontractual purposes shall be processed for no longer than 10 years from the termination of the contract. In the event of precontractual negotiations that have not led to the conclusion of a contract, personal data shall be stored for no longer than 10 years from the ending of negotiations;

Personal data voluntarily given by the data subject to the Controller via email, are processed and stored until the data subject demands the Controller to proceed with their erasure.

The Controller, however, has the right to ask the data subject to renew his/her consent to the data processing and/or to verify the given consents.

  1. Optional nature of consent of the data subject and consequences of the lack of consent

With regard to personal data processed through technical cookies in order to allow the correct functioning of the website, communicating personal data is not a contractual obligation. However, it is a legitimate interest of the Controller, as, without such data processing, it would be impossible to provide a perfectly functioning website;

With regard to non-technical cookies, giving consent is not a contractual obligation. However, in the event of a lack of consent to communicate such data, it will be impossible for the Controller to provide users with a personalized experience;

With regard to personal data processed and retained for the purposes of contractual and pre-contractual purposes, the communication of personal data is both a contractual obligation and a necessary requirement for the performance of pre-contractual negotiations and for the conclusion of the contract. The data subject has the right to provide personal data; however, in the event of failure to communicate such data, it will not be possible to conclude any contract or to establish any contractual negotiation;

With regard to personal data sent via email, the lack of consent will make it impossible to answer to the data subject’s requests.

  1. Rights of the Data subject

12.1 Right to object

The data subject is granted with a right to object for the following motives:

  • The data subject shall have the right to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1), including profiling based on those provisions. 2The controller shall no longer process the personal data unless the controller demonstrates compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defense of legal claims.
  • Where personal data are processed for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing, which includes profiling to the extent that it is related to such direct marketing.
  • Where the data subject objects to processing for direct marketing purposes, the personal data shall no longer be processed for such purposes.

In these cases, the data subject shall also have the right to object partially, for instance to the marketing emails sent through automated and/or digital tools, or to paper documents.

  • Where personal data are processed for scientific or historical research purposes or statistical purposes pursuant to Article 89(1), the data subject, on grounds relating to his or her particular situation, shall have the right to object to processing of personal data concerning him or her, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

12.2 Additional rights

The Controller shall also inform the data subject about the existence of his or her following rights:

  • Right of access by the data subject: the data subject shall have the right to obtain from the Controller confirmation as to whether or not personal data concerning him or her are being processed, and, where that is the case, access to the personal data and other specific information, pursuant to article 15 of the GDPR;
  • Right to rectification: the data subject shall have the right to obtain from the Controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement, pursuant to article 16 of the GDPR;
  • Right to erasure/right to be forgotten: the data subject shall have the right to obtain from the Controller the erasure of personal data concerning him or her without undue delay and the Controller shall have the obligation to erase personal data without undue delay where the grounds set out in article 17 of the GDPR apply;
  • Right to restriction of processing: the data subject shall have the right to obtain from the Controller restriction of processing where the grounds set out in article 18 of the GDPR apply;
  • Right to data portability: the data subject shall have the right to receive the personal data concerning him or her, which he or she has provided to the Controller, in a structured, commonly used and machine-readable format and have the right to transmit those data to another data controller without hindrance from the Controller to which the personal data have been provided under the conditions set out in article 20 of the GDPR.

  1. Exercise of rights

The data subject, in order to exercise the rights provided for in the Information, such as the right to objection, the right to erasure, the right to withdraw consent, shall contact the Controller to the following email address: giuliano@bytekmarketing.it or, alternatively, via registered letter to the following address: Via Luigi Galvani 4 – 01100 – Viterbo VT – Italia.

  1. Accessibility to the Information

The information to data subject is accessible at the following address www.bytekmarketing.it/privacy-policy, as well as at the address of the Controller. If expressly requested so by the data subject, the information may also be orally provided, provided that the identity of the data subject is proven, by means of a phone request.

The data subject declares and confirms to have viewed the Information and the cookie policy available at the following address www.bytekmarketing.it/cookie-policy, where it is also made possible to the daj subject to personalize his/her browsing experience.

Furthermore, the data subject consents to the purposes of the data processing – and, in particular, to:

– allow a personalized browsing experience through profiling.

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