Who is it for?This is aimed at the marketing managers of companies, who want to deepen the latest possibilities offered not only by the web, but also by the app and the IoT. The training method is highly interactive and proposes case studies and practical activities, to consolidate the concepts learned through exercises and simulations.
Content of the courseThe course analyzes the most recent developments in web marketing and the potential offered by Digital Transformation. We will present new techniques and strategies to improve the performance of web marketing campaigns and learn about the new possibilities offered by social media, apps and Internet of Things.
GoalsThe first objective of the course is to provide the necessary elements to develop strategies and program Digital Marketing campaigns to the specialists of corporate advertising, promoting the company and its products in every digital channel: the web, social media and mobile devices, in full autonomy, with attention to results and improving the company's ROI.
HEAD OF ADVERTISING
Chief Data Officer
Paolo Dello Vicario
CEO & FOUNDER
Giuliano Maria Fabbri
EXECUTIVE DIGITAL CONSULTANT & FOUNDER
Tech company focusing on collecting, analyzing and converting customer data into actionable insights, anomaly detection and predictions in order to improve business decisions and results.
Fintech company that collects, interprets and weighs Alternative Data of various sources and mixes them with traditional datasets for advanced monitoring and investment purposes.
Tech company specialised in the digital transformation, distribution and monetization of content via mobile and smart speakers, for publishers and brands.