Who is it for?We provide advanced Web Analytics training courses for employees and managers of large companies. The Web Analytics training activity is mainly aimed at those responsible for Web Marketing and the management of the company website. The training includes high interactivity and field tests, to immediately apply the concepts to reality.
Content of the courseIn the course we will deepen the concept of measurement and implementation plan, applying it to the practical context of your company in a workshop session. The introduction to Tag Manager and the analysis on advanced Google Analytics will follow.
GoalsThe course is aimed at developing the skills of analysing user interaction with the site, verifying the best content and techniques to optimise them, maximising conversions, discovering what path users are taking to arrive at the company site and improve the visitors' experience and finally to elaborate reports on the collected data.
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