Who is it for?The course is aimed at business managers who deal with advertising on the best known search engine. The approach of our specialist, certified Google AdWords, is oriented to transmit content and simulate ad campaigns to resources that already use the platform.
Content of the courseThe course analyzes how the ad platform works and teaches how to plan mobile-optimized campaigns, track conversions, and identify the most effective keywords. We propose contents aimed at maximizing results, making best use of the available budget, paying attention to the company's ROI.
GoalsThe goal is to provide people with basic training the skills necessary to improve the results of ADWords campaigns through the creation of performance and data driven ads, the optimization of ads through A / B testing and management of the company budget, to get the best results at the lowest cost.