Who is it for?The course is aimed at business managers who deal with advertising on the best known search engines. The approach of our specialist, certified Google AdWords, is oriented to transmit content and simulate ad campaigns to resources that already use the platform.
Content of the courseThe course analyses how the ad platform works and teaches how to plan mobile-optimized campaigns, track conversions, and identify the most effective keywords. We propose contents aimed at maximising results, making best use of the available budget, paying attention to the company's ROI.
GoalsThe goal is to provide people with basic training the skills necessary to improve the results of ADWords campaigns through the creation of performance and data driven ads, the optimization of ads through A / B testing and management of the company budget, to get the best results at the lowest cost.
Tech company focusing on collecting, analyzing and converting customer data into actionable insights, anomaly detection and predictions in order to improve business decisions and results.
Fintech company that collects, interprets and weighs Alternative Data of various sources and mixes them with traditional datasets for advanced monitoring and investment purposes.
Tech company specialised in the digital transformation, distribution and monetization of content via mobile and smart speakers, for publishers and brands.