From Google Analytics to Lead

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TAG Innovation School is the school of innovation and digital that is part of the group of Talent Garden S.p.A., the largest coworking and innovation network in Europe. TAG Innovation School brings culture and digital content to those who want to train and acquire innovative skills to learn new languages, update themselves and develop their career. ByTek Marketing works successfully with the school in corporate training and master development.

What was Requested

TAG Innovation School has relied on ByTek Marketing to promote its Full Time and Part Time masters on digital issues. In addition to the needs of pure digital marketing, TAG Innovation School needed to have a precise tracking of its campaigns, identifying KPIs close to the business objectives.

What has been Done

ByTek has overseen the strategic planning of advertising campaigns on Facebook and Google AdWords, with a continuous analysis of user behavior and offline processes. We integrated Google Analytics and Woopra with the lead tracking system, tracing the CPA for each lead, as well as various operational metrics.

Results

TAG Innovation School has achieved ROAS up to 4,000 percent and today it is possible to identify the single advertisement and the navigation path of each single lead, as well as making extremely timely and fast return on investment assessments.
ByTek Marketing is a permanent partner of TAG Innovation School in defining new strategies.

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