SEO in Insurance Sector

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MioAssicuratore is a startup in InsuranceTech that deals with the comparison of insurance policies of any kind. Thanks to its algorithms, it allows the user to find the most suitable policy for his profile, not considering only the price. Unlike other comparators, MioAssicuratore is an authorized broker and follows the user even after signing the policy.

What was Requested

MioAssicuratore company needed an SEO partner to aim to compete in one of the most competitive sectors in Italy: the insurance sector. They asked for a 360 ° SEO support to the close-knit internal team, which takes care of User Experience every day, business strategies and new opportunities.

What has been Done

For MioAssicuratore we dealt with all the design of the information architecture, the definition of the technical specifications of SEO OnPage, copywriting and Digital PR activities. We have always supported the internal team and with a good team work we are aiming at high results together.


In 3 years has achieved an excellent positioning on Google becoming one of the leading portals in the sector, among the most visible and known in Italy. The site has also obtained excellent results on very competitive queries related to motor and motorcycle insurance policies, with strong competition.

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