Digital Marketing in Art Auctions

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Minerva Auctions, part of the Finarte SpA group, is a young and dynamic Auction House with a team of experts who have made a profession of the passion for Art, Literature and Goldsmithery, a team of people who have grown up in the world of Auctions and the Market and that of Serietà and Trasparenza have treasured.

What was Requested

Minerva Auctions relied on ByTek Marketing to improve the brand's online authority and visibility, working on search, social, digital PR and Google's display networks. All this was supported by the goal of generating contacts interested in evaluating their works of art, creating a virtuous circle of online assessments and sales.

What has been Done

After an initial initial assessment of a restructuring of the information architecture, we worked on developing a tracking plan to monitor the behavior of acquired users and control the main KPIs. We have managed digital PR, SEO and advertising campaigns, optimizing the average budget.

Results

The result for Minerva is the increase in traffic from search engines of + 180% in one year, the reduction in costs in advertising and the achievement of the sales record at auction, equal to over 1 million euro on lots beaten.
Today Minerva Auctions receives hundreds of requests for evaluation of works via online channels.

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