Having a good internal link structure is essential to get SEO results. But what does interlinking mean, why is it important and, above all, how to analyse it according to best practices? Let’s look briefly at the essential points.
By internal links we mean the links that from a domain point to different pages of the domain itself. In other words, they are the links that a user finds within the site in order to be able to continue navigation.
Let’s think it the other way around: if there were no link within the site, the pages of the site would be completely inaccessible to the crawler. Not only are they essential to a correct indexing by the engine, as well as indispensable for the user’s navigation, but it is through them that the hierarchy of the various sections of the site is built. This is because thanks to the internal structure of the links the ranking, or the “link juice”, is redistributed from one page to another of the site.
Obviously it’s difficult to enclose such a complex topic in a few lines, but we can still indicate some best practices to follow:
In ByTek Marketing ci occupiamo di Search Marketing, Web Marketing e Digital PR. Operiamo con approccio ingegneristico, perseguendo gli obiettivi concordati con il cliente attraverso la razionalizzazione e automazione delle attività. Pubblichiamo sul blog articoli divulgativi e di aggiornamento sul digital marketing. Seguici!
26 June 2020
Giuliano Maria Fabbri
26 June 2020
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