In 2017 it is no longer sufficient to have only one website. Today, it is increasingly important that your online space is taken care of in detail and optimised according to the latest SEO techniques. In addition to being rich in content, a website must also be well indexed and to do so you need to take care of it with dedication. And that’s not all. In 2017 a site must also be optimised for mobile viewing.
In recent years, more and more searches have been carried out via mobile devices. Between 40 and 50% of users use smartphones and tablets to search online, many of them also using Google voice search. These are interesting data that make it immediately evident the importance of being visible and reachable from mobile devices, not only from PCs.
The website artfully built for the screen of a PC, must now necessarily be adaptable even for the smaller ones of smartphones and tablets. In this sense, the website must be optimised in design, screen size and content so that it can be used on the move with simplicity and immediacy.
Optimising for mobile does not mean to stop doing SEO in general, as the current SEO strategies will remain fundamental for the optimisation of the website, but will have to be implemented with specific practices to improve the positioning on mobile searches.
Starting a SEO optimisation strategy for mobile is taking advantage of the competition. There are still few websites with effective optimisation plans, so be prepared for the ever-increasing number of mobile clicks.
The first thing to do to improve the positioning of the website from mobile is to choose a configuration suitable for these types of users. You can keep the general line from the point of view of website design, but make it lighter and faster. You can choose responsive themes that automatically adapt to the user’s screen size, while keeping the structure potentially identical. Alternatively, we can install a dynamic design that changes the design depending on the device used. Another technique used is the creation of a new mobile friendly page on a dedicated mobile url.
As far as keywords are concerned, in order to optimise your website on mobile, it is advisable to carry out specific searches using one of the different tools available that check the number of searches both from desktop and mobile. Generally speaking we can say that the search strings from mobile are shorter, but still precise and what the user expects to find is an exact answer to the search in a very short time.
If for websites viewed from pc the content must be informative and long, for users who come to the site from mobile is instead important that the text is very concise and at the same time informative. Everything for the optimisation of mobile must be shorter from titles to meta descriptions, not forgetting the url. You must therefore create short content that gives the information in the very first paragraphs.
A mobile user is usually even more distracted by what is happening around him. As a result, it is important that a website is readable quickly, avoiding content that is irrelevant or may be negligible.
The speed at which the website loads from each device should always be kept under control, especially for mobile devices that have slower connections and less reading time.
To take further advantage of the competition, start using the latest frontiers of web optimisation, i.e. local search and voice search. You should then specify your company data, phone number and address, checking the information on all pages, not forgetting the click to call option on the phone number.
In ByTek Marketing ci occupiamo di Search Marketing, Web Marketing e Digital PR. Operiamo con approccio ingegneristico, perseguendo gli obiettivi concordati con il cliente attraverso la razionalizzazione e automazione delle attività. Pubblichiamo sul blog articoli divulgativi e di aggiornamento sul digital marketing. Seguici!
26 June 2020
Giuliano Maria Fabbri
26 June 2020
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