Coronavirus: what American people are looking for online

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Valentina Tortolini, our Head of Research, has embarked on a journey in American researches related to the topic that is most influencing our lives today, the Coronavirus.
As you know, even in the United States the Covid-19 has begun to cause victims and quarantine is forcing the population to stay at home, as has been happening since some weeks also in Italy.
The latest news about the Coronavirus gives conflicting opinions about when the virus will really be defeated, in Europe as well as in America. The health sector is certainly the area that is under the greatest pressure from the pandemic, but the remaining economic sectors are also causing concern and curiosity. What are the businesses that are really of interest to US citizens and in which ones online interest is growing?
Last week Valentina has created a report (in Italian) of the most searched topics on search engines in Italy, this week we give you the opportunity to download a report in English on the online search data of the last year to understand which interests are growing and which are decreasing in USA.
Based on online searches using Google, the most widely used search engine in the world, we analysed users’ needs and consumption intentions. Data that we hope will help you in the future marketing strategies of your company.

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Giorgia Schiappadori

Classe 1987. Ho alle spalle una Laurea magistrale in Lingue e culture per la comunicazione e la cooperazione internazionale, un Master in sociologia e comunicazione e uno in Marketing e Made in Italy. Ho iniziato il mio percorso nel mondo digitale grazie a Palestre delle professioni digitali, rimango comunque Copywriter nell'animo e concretizzo la mia passione grazie ad un corso in NABA. In ByTek mi occupo di Digital PR, SEO e Comunicazione interna ed esterna, coniugando le mie passioni ed i miei studi all'ambito lavorativo. Quando non sono al lavoro sono a danza, a canto, in piscina, oppure a guardare un teen drama di dubbio gusto.

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