About

Bytek is the martech company specialized in AI solutions for Search Marketing, Adv & Lead Generation, ERP & CRM and is part of the Datrix Spa group. We make the scalability, rationalization and innovation of processes our strengths, which allow us to aim high.

2015 Foundation Year
2015 Foundation Year

We start with a few, from the University desks, but we dream big

25 Professionals in the Team
25 Professionals in the Team

Young and close-knit, we combine creativity and technique

12 Cities We Work From
12 Cities We Work From

Organization does not mean control Our offices are meeting spaces

2019 Entrance to Datrix
2019 Entrance to Datrix

Sharing and verticalization that make us grow and inspire us

What Do We Work On

Performance is our favorite playing field. We measure ourselves with data and results, implementing Search and Digital Advertising campaigns. We optimize the whole funnel with the Growth Hacking approach. Through our tools, we analyze the impact that every single action has on companies.

Team

Tight-knit and passionate, these are the faces of the challenge

We are a group of people who grow together in the challenges we face daily and we have the presumption that we can make a difference.
Claudio Ponziani
Claudio Ponziani

Head of Development

Diego Ciciani
Diego Ciciani

Junior Developer

Elisa Luci
Elisa Luci

SEO Specialist

Gabriele Lovera
Gabriele Lovera

Digital Sales Manager

Giorgia Schiappadori
Giorgia Schiappadori

Digital PR & Communication Specialist

Giulia Cipolloni
Giulia Cipolloni

Digital PR Specialist

Giuliano Maria Fabbri
Giuliano Maria Fabbri

Executive Digital Consultant

Guglielmo Fassio
Guglielmo Fassio

Tech Delivery Director

Ivan Cicconi
Ivan Cicconi

Head of Advertising

Lorenzo Calderale
Lorenzo Calderale

Advertising Specialist

Luca Ricci
Luca Ricci

Customer Director

Martina Spalletta
Martina Spalletta

Administration Specialist

Matteo Moroni
Matteo Moroni

Inside Sales & Digital Consultant

Paola Alunni
Paola Alunni

Editorial Manager

Tommaso Lulli
Tommaso Lulli

Digital Consultant

Customers

They have chosen to innovate with us

We work together with companies that have the inclination to grow like us and that want to challenge each day,
innovating with new technologies, new workflows and growing with us
Alitalia
Audiovita
Campo Marzio
Dewesoft
Elica
EnergyWay
EPC
Epic
Euronics
Fantini
Filmmaster
FinArte
Henry Schein
IdeaCasaPlan
Illimity
Lube
Merano
MIOAssicuratore
NOI Techpark
Panini
Rue des Mille
Schwabe
SeeWeb
Start2Impact
Talent Garden
Tor Vergata
Translated
Unitus
Ventura
Volksbank
Identikit

Our pillars

Our actions are guided by the, Datrix Manifesto, to which we adhere firmly.

Experimentation and trasparency

  • We go fast because the biggest mistake is not trying at all;
  • We analyze mistakes together with our clients without fear, but with the will to improve and innovate.

People and collaboration

  • We grow and innovate through the exchange: throwing the heart over the obstacle is easier and more beautiful together;
  • We do not take ourselves too seriously and discuss data and results, which with their power of communication break down every hierarchy.

Engineering and automation

  • We are the rigid flexibility: we break down the problem into every single component and analyze its impact, but we are ready for exceptions;
  • We evaluate the impact of every action, from top to bottom, we don’t stop at the surface of things.

Responsibility and training

  • We deepen the SEO by studying NLP, we build our attribution models, we question what is inside the box;
  • We collaborate with the University of Tuscia, with the Web Marketing Festival, with Talent Garden, with M-Accelerator in Los Angeles. Teaching allows us to learn. Teaching allows us to build. And to leave a mark.

We are part of

Datrix SPA
Together with

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